TechnoBrands: How to Create & Use
Chuck Pettis
One of the primary creators of "techno-branding," Pettis now shows marketers of technology products how to apply brand-building strategies to their own unique needs. This guide shows how to master all the steps and techniques of this marketing tool, use branding to increase a product's perceived value and win customer loyalty, understand the differences between consumer and technology branding, and "transcreate" brands for international success.
श्रेणियाँ:
साल:
1994
संस्करण:
1st Printing
प्रकाशन:
AMACOM
भाषा:
english
ISBN 10:
0814402437
ISBN 13:
9780814402436
फ़ाइल:
EPUB, 1.08 MB
IPFS:
,
english, 1994
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